{"id":11642,"date":"2026-09-13T17:00:38","date_gmt":"2026-09-13T16:00:38","guid":{"rendered":"https:\/\/www.marketing-pme.fr\/blog\/?p=11642"},"modified":"2026-09-29T17:24:18","modified_gmt":"2026-09-29T16:24:18","slug":"flux","status":"publish","type":"post","link":"http:\/\/www.marketing-pme.fr\/blog\/archives\/11642","title":{"rendered":"Flux de la comm"},"content":{"rendered":"<h2>Le Lab de Marketing PME<\/h2>\n<div class=\"wpra-display align\" data-display-id=\"1\" hx-target=\"this\" hx-swap=\"outerHTML\">    <div class=\"wp-rss-aggregator wpra-list-template \">\n        <ul class=\"rss-aggregator wpra-item-list wpra-item-list--bullets wpra-item-list--default\" start=\"1\">\n                <li class=\"wpra-item feed-item \">\n        <a href=\"https:\/\/www.marketing-pme.fr\/management-arbres-competences-rh-planning-strategique-jeux-video\/\" class=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"\">Le management s\u2019est tromp\u00e9 d\u2019arbre<\/a>\n\n        <div class=\"wprss-feed-meta\">\n                <span class=\"feed-source\">\n        Source:  <a href=\"https:\/\/www.marketing-pme.fr\/le-lab-articles\/feed\/\" class=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"\">Le Lab Archives - Planning strat\u00e9gique, strat\u00e9gie marketing et branding.<\/a>\n    <\/span>\n                <span class=\"feed-date\">\n        Date:  2026-09-08\n    <\/span>\n            <span class=\"feed-author\">By Serge-Henri Saint-Michel<\/span>\n        <\/div>\n\n        \n    <\/li>    <li class=\"wpra-item feed-item \">\n        <a href=\"https:\/\/www.marketing-pme.fr\/branding-soustraction-semiologie-absence-serge-henri-saint-michel\/\" class=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"\">Le branding de la soustraction : s\u00e9miologie de l\u2019absence\u00a0<\/a>\n\n        <div class=\"wprss-feed-meta\">\n                <span class=\"feed-source\">\n        Source:  <a href=\"https:\/\/www.marketing-pme.fr\/le-lab-articles\/feed\/\" class=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"\">Le Lab Archives - Planning strat\u00e9gique, strat\u00e9gie marketing et branding.<\/a>\n    <\/span>\n                <span class=\"feed-date\">\n        Date:  2026-09-01\n    <\/span>\n            <span class=\"feed-author\">By Serge-Henri Saint-Michel<\/span>\n        <\/div>\n\n        \n    <\/li>    <li class=\"wpra-item feed-item \">\n        <a href=\"https:\/\/www.marketing-pme.fr\/we-are-still-here-street-art-musee-branding\/\" class=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"\">WE ARE [still] HERE : le street art au mus\u00e9e ou le Graal du branding absolu<\/a>\n\n        <div class=\"wprss-feed-meta\">\n                <span class=\"feed-source\">\n        Source:  <a href=\"https:\/\/www.marketing-pme.fr\/le-lab-articles\/feed\/\" class=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"\">Le Lab Archives - Planning strat\u00e9gique, strat\u00e9gie marketing et branding.<\/a>\n    <\/span>\n                <span class=\"feed-date\">\n        Date:  2026-07-20\n    <\/span>\n            <span class=\"feed-author\">By Serge-Henri Saint-Michel<\/span>\n        <\/div>\n\n        \n    <\/li>    <li class=\"wpra-item feed-item \">\n        <a href=\"https:\/\/www.marketing-pme.fr\/visages-artistes-petit-palais-branding-planning-strategique-hacking-codes-portrait\/\" class=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"\">Hacker les codes du portrait : le\u00e7ons de branding au Petit Palais<\/a>\n\n        <div class=\"wprss-feed-meta\">\n                <span class=\"feed-source\">\n        Source:  <a href=\"https:\/\/www.marketing-pme.fr\/le-lab-articles\/feed\/\" class=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"\">Le Lab Archives - Planning strat\u00e9gique, strat\u00e9gie marketing et branding.<\/a>\n    <\/span>\n                <span class=\"feed-date\">\n        Date:  2026-07-07\n    <\/span>\n            <span class=\"feed-author\">By Serge-Henri Saint-Michel<\/span>\n        <\/div>\n\n        \n    <\/li>    <li class=\"wpra-item feed-item \">\n        <a href=\"https:\/\/www.marketing-pme.fr\/regime-lecture-livrable-planning-strategique-serge-henri-saint-michel\/\" class=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"\">Le r\u00e9gime de lecture : le v\u00e9ritable livrable du planneur strat\u00e9gique<\/a>\n\n        <div class=\"wprss-feed-meta\">\n                <span class=\"feed-source\">\n        Source:  <a href=\"https:\/\/www.marketing-pme.fr\/le-lab-articles\/feed\/\" class=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"\">Le Lab Archives - Planning strat\u00e9gique, strat\u00e9gie marketing et branding.<\/a>\n    <\/span>\n                <span class=\"feed-date\">\n        Date:  2026-07-02\n    <\/span>\n            <span class=\"feed-author\">By Serge-Henri Saint-Michel<\/span>\n        <\/div>\n\n        \n    <\/li>    <li class=\"wpra-item feed-item \">\n        <a href=\"https:\/\/www.marketing-pme.fr\/agam-art-concevoir-experiences\/\" class=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"\">Agam : l\u2019art de concevoir des exp\u00e9riences plut\u00f4t que des messages<\/a>\n\n        <div class=\"wprss-feed-meta\">\n                <span class=\"feed-source\">\n        Source:  <a href=\"https:\/\/www.marketing-pme.fr\/le-lab-articles\/feed\/\" class=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"\">Le Lab Archives - Planning strat\u00e9gique, strat\u00e9gie marketing et branding.<\/a>\n    <\/span>\n                <span class=\"feed-date\">\n        Date:  2026-06-30\n    <\/span>\n            <span class=\"feed-author\">By Serge-Henri Saint-Michel<\/span>\n        <\/div>\n\n        \n    <\/li>    <li class=\"wpra-item feed-item \">\n        <a href=\"https:\/\/www.marketing-pme.fr\/vetitum-economie-symbolique-inaccessible-serge-henri-saint-michel\/\" class=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"\">Le vetitum, \u00e9conomie symbolique de l\u2019inaccessible<\/a>\n\n        <div class=\"wprss-feed-meta\">\n                <span class=\"feed-source\">\n        Source:  <a href=\"https:\/\/www.marketing-pme.fr\/le-lab-articles\/feed\/\" class=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"\">Le Lab Archives - Planning strat\u00e9gique, strat\u00e9gie marketing et branding.<\/a>\n    <\/span>\n                <span class=\"feed-date\">\n        Date:  2026-06-25\n    <\/span>\n            <span class=\"feed-author\">By Serge-Henri Saint-Michel<\/span>\n        <\/div>\n\n        \n    <\/li>    <li class=\"wpra-item feed-item \">\n        <a href=\"https:\/\/www.marketing-pme.fr\/david-hockney-planning-strategique-peintre-piscines\/\" class=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"\">David Hockney, ou ce que le planning strat\u00e9gique doit \u00e0 un peintre de piscines<\/a>\n\n        <div class=\"wprss-feed-meta\">\n                <span class=\"feed-source\">\n        Source:  <a href=\"https:\/\/www.marketing-pme.fr\/le-lab-articles\/feed\/\" class=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"\">Le Lab Archives - Planning strat\u00e9gique, strat\u00e9gie marketing et branding.<\/a>\n    <\/span>\n                <span class=\"feed-date\">\n        Date:  2026-06-12\n    <\/span>\n            <span class=\"feed-author\">By Serge-Henri Saint-Michel<\/span>\n        <\/div>\n\n        \n    <\/li>\n        <\/ul>\n    <\/div> <\/div>\n<h2>Cr\u00e9ads d\u00e9cryptage<\/h2>\n<div class=\"wpra-display align\" data-display-id=\"2\" hx-target=\"this\" hx-swap=\"outerHTML\">    <div class=\"wp-rss-aggregator wpra-list-template \">\n        <ul class=\"rss-aggregator wpra-item-list wpra-item-list--bullets wpra-item-list--default\" start=\"1\">\n                <li class=\"wpra-item feed-item \">\n        <a href=\"https:\/\/www.creads.com\/blog\/actualite\/limportance-de-la-typographie-dans-la-memorisation-dun-logo\/\" class=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"\">L\u2019importance de la typographie dans la m\u00e9morisation d\u2019un logo<\/a>\n\n        <div class=\"wprss-feed-meta\">\n                <span class=\"feed-source\">\n        Source:  <a href=\"https:\/\/www.creads.com\/blog\/category\/decryptage\/feed\/\" class=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"\">New source<\/a>\n    <\/span>\n                <span class=\"feed-date\">\n        Date:  2025-09-26\n    <\/span>\n            <span class=\"feed-author\">By Lea<\/span>\n        <\/div>\n\n        \n    <\/li>    <li class=\"wpra-item feed-item \">\n        <a href=\"https:\/\/www.creads.com\/blog\/actualite\/rebranding-reussi-etapes-cles-pour-repenser-son-identite-visuelle-sans-perdre-son-adn\/\" class=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"\">Rebranding r\u00e9ussi : \u00e9tapes cl\u00e9s pour repenser son identit\u00e9 visuelle sans perdre son ADN<\/a>\n\n        <div class=\"wprss-feed-meta\">\n                <span class=\"feed-source\">\n        Source:  <a href=\"https:\/\/www.creads.com\/blog\/category\/decryptage\/feed\/\" class=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"\">New source<\/a>\n    <\/span>\n                <span class=\"feed-date\">\n        Date:  2025-09-01\n    <\/span>\n            <span class=\"feed-author\">By Lea<\/span>\n        <\/div>\n\n        \n    <\/li>    <li class=\"wpra-item feed-item \">\n        <a href=\"https:\/\/www.creads.com\/blog\/decryptage\/tendance-design-graphique\/comment-adapter-votre-ton-redactionnel-aux-differents-reseaux-sociaux-sans-perdre-votre-identite-de-marque\/\" class=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"\">Comment adapter votre ton r\u00e9dactionnel aux diff\u00e9rents r\u00e9seaux sociaux sans perdre votre identit\u00e9 de marque<\/a>\n\n        <div class=\"wprss-feed-meta\">\n                <span class=\"feed-source\">\n        Source:  <a href=\"https:\/\/www.creads.com\/blog\/category\/decryptage\/feed\/\" class=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"\">New source<\/a>\n    <\/span>\n                <span class=\"feed-date\">\n        Date:  2025-08-27\n    <\/span>\n            <span class=\"feed-author\">By Lea<\/span>\n        <\/div>\n\n        \n    <\/li>    <li class=\"wpra-item feed-item \">\n        <a href=\"https:\/\/www.creads.com\/blog\/actualite\/affiche-evenementielle-les-cles-pour-se-demarquer-graphiquement-dans-lespace-public-%F0%9F%8E%A8%F0%9F%93%A2\/\" class=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"\">Affiche \u00e9v\u00e9nementielle : les cl\u00e9s pour se d\u00e9marquer graphiquement dans l\u2019espace public \ud83c\udfa8\ud83d\udce2<\/a>\n\n        <div class=\"wprss-feed-meta\">\n                <span class=\"feed-source\">\n        Source:  <a href=\"https:\/\/www.creads.com\/blog\/category\/decryptage\/feed\/\" class=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"\">New source<\/a>\n    <\/span>\n                <span class=\"feed-date\">\n        Date:  2025-08-21\n    <\/span>\n            <span class=\"feed-author\">By Lea<\/span>\n        <\/div>\n\n        \n    <\/li>\n        <\/ul>\n    <\/div> <\/div>\n<h2>Cr\u00e9ads cr\u00e9as<\/h2>\n<div class=\"wpra-display align\" data-display-id=\"3\" hx-target=\"this\" hx-swap=\"outerHTML\">    <div class=\"wp-rss-aggregator wpra-list-template \">\n        <ul class=\"rss-aggregator wpra-item-list wpra-item-list--bullets wpra-item-list--default\" start=\"1\">\n                <li class=\"wpra-item feed-item \">\n        <a href=\"https:\/\/www.creads.com\/blog\/actualite\/linterview-ia-artist-decouvrez-nicolas-moreau\/\" class=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"\">L\u2019interview IA artist : D\u00e9couvrez Nicolas Moreau<\/a>\n\n        <div class=\"wprss-feed-meta\">\n                <span class=\"feed-source\">\n        Source:  <a href=\"https:\/\/www.creads.com\/blog\/category\/creas\/feed\/\" class=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"\">New source<\/a>\n    <\/span>\n                <span class=\"feed-date\">\n        Date:  2025-05-21\n    <\/span>\n            <span class=\"feed-author\">By Lea<\/span>\n        <\/div>\n\n        \n    <\/li>    <li class=\"wpra-item feed-item \">\n        <a href=\"https:\/\/www.creads.com\/blog\/creas\/burger-king-lexemple-dune-strategie-marketing-reussie\/\" class=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"\">BURGER KING, l\u2019exemple d\u2019une strat\u00e9gie marketing r\u00e9ussie !<\/a>\n\n        <div class=\"wprss-feed-meta\">\n                <span class=\"feed-source\">\n        Source:  <a href=\"https:\/\/www.creads.com\/blog\/category\/creas\/feed\/\" class=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"\">New source<\/a>\n    <\/span>\n                <span class=\"feed-date\">\n        Date:  2021-12-07\n    <\/span>\n            <span class=\"feed-author\">By Lea<\/span>\n        <\/div>\n\n        \n    <\/li>    <li class=\"wpra-item feed-item \">\n        <a href=\"https:\/\/www.creads.com\/blog\/creas\/inspirations-design\/messi-foot-marketing\/\" class=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"\">Messi, le roi du foot marketing<\/a>\n\n        <div class=\"wprss-feed-meta\">\n                <span class=\"feed-source\">\n        Source:  <a href=\"https:\/\/www.creads.com\/blog\/category\/creas\/feed\/\" class=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"\">New source<\/a>\n    <\/span>\n                <span class=\"feed-date\">\n        Date:  2021-09-28\n    <\/span>\n            <span class=\"feed-author\">By Lea<\/span>\n        <\/div>\n\n        \n    <\/li>    <li class=\"wpra-item feed-item \">\n        <a href=\"https:\/\/www.creads.com\/blog\/creas\/les-meilleures-campagnes-de-street-marketing-de-netflix\/\" class=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"\">Les meilleures campagnes de Street Marketing de Netflix<\/a>\n\n        <div class=\"wprss-feed-meta\">\n                <span class=\"feed-source\">\n        Source:  <a href=\"https:\/\/www.creads.com\/blog\/category\/creas\/feed\/\" class=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"\">New source<\/a>\n    <\/span>\n                <span class=\"feed-date\">\n        Date:  2021-07-26\n    <\/span>\n            <span class=\"feed-author\">By Lea<\/span>\n        <\/div>\n\n        \n    <\/li>\n        <\/ul>\n    <\/div> <\/div>\n<h2>Cr\u00e9ads d\u00e9brouillardise<\/h2>\n<div class=\"wpra-display align\" data-display-id=\"4\" hx-target=\"this\" hx-swap=\"outerHTML\">    <div class=\"wp-rss-aggregator wpra-list-template \">\n        <ul class=\"rss-aggregator wpra-item-list wpra-item-list--bullets wpra-item-list--default\" start=\"1\">\n                <li class=\"wpra-item feed-item \">\n        <a href=\"https:\/\/www.creads.com\/blog\/debrouillardise\/tuto-design-formation\/comment-creer-un-site-internet-wordpress\/\" class=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"\">Comment cr\u00e9er un site internet wordpress ?<\/a>\n\n        <div class=\"wprss-feed-meta\">\n                <span class=\"feed-source\">\n        Source:  <a href=\"https:\/\/www.creads.com\/blog\/category\/debrouillardise\/feed\/\" class=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"\">New source<\/a>\n    <\/span>\n                <span class=\"feed-date\">\n        Date:  2022-04-14\n    <\/span>\n            <span class=\"feed-author\">By Lea<\/span>\n        <\/div>\n\n        \n    <\/li>    <li class=\"wpra-item feed-item \">\n        <a href=\"https:\/\/www.creads.com\/blog\/debrouillardise\/ressources-creatif\/calendrier-editorial-reseaux-sociaux\/\" class=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"\">Calendrier \u00e9ditorial : quels conseils et outils pour publier vos contenus sur les r\u00e9seaux sociaux ?<\/a>\n\n        <div class=\"wprss-feed-meta\">\n                <span class=\"feed-source\">\n        Source:  <a href=\"https:\/\/www.creads.com\/blog\/category\/debrouillardise\/feed\/\" class=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"\">New source<\/a>\n    <\/span>\n                <span class=\"feed-date\">\n        Date:  2020-03-03\n    <\/span>\n            <span class=\"feed-author\">By Lea<\/span>\n        <\/div>\n\n        \n    <\/li>    <li class=\"wpra-item feed-item \">\n        <a href=\"https:\/\/www.creads.com\/blog\/debrouillardise\/tuto-design-formation\/faire-un-bon-moodboard\/\" class=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"\">Comment faire un bon Moodboard efficace et inspirant ?<\/a>\n\n        <div class=\"wprss-feed-meta\">\n                <span class=\"feed-source\">\n        Source:  <a href=\"https:\/\/www.creads.com\/blog\/category\/debrouillardise\/feed\/\" class=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"\">New source<\/a>\n    <\/span>\n                <span class=\"feed-date\">\n        Date:  2019-05-10\n    <\/span>\n            <span class=\"feed-author\">By Lea<\/span>\n        <\/div>\n\n        \n    <\/li>    <li class=\"wpra-item feed-item \">\n        <a href=\"https:\/\/www.creads.com\/blog\/debrouillardise\/ressources-creatif\/sites-images-gratuites-libres-de-droit\/\" class=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"\">10 sites pour trouver des images gratuites et de tr\u00e8s bonne qualit\u00e9<\/a>\n\n        <div class=\"wprss-feed-meta\">\n                <span class=\"feed-source\">\n        Source:  <a href=\"https:\/\/www.creads.com\/blog\/category\/debrouillardise\/feed\/\" class=\"\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" style=\"\">New source<\/a>\n    <\/span>\n                <span class=\"feed-date\">\n        Date:  2019-02-20\n    <\/span>\n            <span class=\"feed-author\">By Lea<\/span>\n        <\/div>\n\n        \n    <\/li>\n        <\/ul>\n    <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les flux de la communication, pour \u00eatre perfus\u00e9 aux infos utiles et gratuites en planning strat\u00e9gique et consommateur<\/p>\n","protected":false},"author":1,"featured_media":10793,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-11642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"_links":{"self":[{"href":"http:\/\/www.marketing-pme.fr\/blog\/wp-json\/wp\/v2\/posts\/11642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.marketing-pme.fr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.marketing-pme.fr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.marketing-pme.fr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.marketing-pme.fr\/blog\/wp-json\/wp\/v2\/comments?post=11642"}],"version-history":[{"count":4,"href":"http:\/\/www.marketing-pme.fr\/blog\/wp-json\/wp\/v2\/posts\/11642\/revisions"}],"predecessor-version":[{"id":11670,"href":"http:\/\/www.marketing-pme.fr\/blog\/wp-json\/wp\/v2\/posts\/11642\/revisions\/11670"}],"wp:attachment":[{"href":"http:\/\/www.marketing-pme.fr\/blog\/wp-json\/wp\/v2\/media?parent=11642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.marketing-pme.fr\/blog\/wp-json\/wp\/v2\/categories?post=11642"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.marketing-pme.fr\/blog\/wp-json\/wp\/v2\/tags?post=11642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}